CRO: conversion rate optimization

Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.

CRO is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.