Generative Engine Optimization helps a business appear accurately in AI-generated answers and earn relevant mentions and citations. It includes useful website content, accurate business information, technical SEO and relevant mentions across the web.

Answer Engine Optimization helps make information clear and accessible for systems that provide answers. It includes answering useful questions directly, supporting claims and organising pages so people and machines can understand them.

Does this replace SEO?

No. Crawling, indexing, useful content and authority still matter. AEO and GEO add a focus on how information appears in generated answers.

Can you help with writing, outreach and website changes?

Yes. We can quote for writing, publisher outreach and website changes alongside consultancy. The initial review includes recommendations and a plan. A fractional lead briefs and supports your existing team; training develops their skills.

Can I use the tools without hiring you?

Yes. The Free tools require an account. Pro features are currently a beta waitlist and take no payment.

Can you guarantee mentions or rankings?

No. We commit to agreed deliverables. AI engines decide which businesses to mention, and publishers decide what to include.

How do you measure progress?

We record the content published, profiles corrected and mentions earned, then compare AI mentions and citations across the same questions, engines and markets. We also review available search and referral data. These comparisons show progress, but cannot isolate the effect of a single change.

AEO & GEO consultancy for B2B companies

Get found when buyers ask AI.

We help your business appear in AI answers through useful content, relevant brand mentions and consistent business information. Get help deciding what to write, which sources to approach and what to fix on your website.

Improve how your business appears in ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude.

Talk to MAXAEO Run a free AEO Audit

Free tools require an account. Consultancy is agreed separately.

Visibility across

AI answer

Asked in ChatGPT

Your business RouteNest Software · Delivery route-planning software for fleet teams

Example competitors FleetPath Software · DispatchLane Software

Which route-planning software should a delivery fleet compare?

For delivery fleet teams, buyers often shortlist FleetPath Software and DispatchLane Software. Compare vehicle limits and delivery-window planning before choosing.

1 Cited source

buyers-guide.example/software/comparisonBuying guides & comparisons

Route-planning software for delivery fleets: a buyer’s comparison

What the guide compares: Vehicle limits · Delivery-window planning · Dispatch-system connections

FleetPath SoftwareListed
DispatchLane SoftwareListed
RouteNest SoftwareNot listed

Proposed task

Check its inclusion criteria and send relevant evidence to the editor for consideration.

MAXAEO helps prepare the evidence. The author or editor decides what is included.

Example task prepared

Fictional example. No AI engine is queried and no task is created.

Where AI answers come from

Build your presence where it matters.

Your website is only part of the picture. We look at the content, business records and external sources that help explain who you are and what you offer.

Buying guides & comparisons
Find articles that compare suppliers like you. Check their criteria and offer the editor evidence for including your business.
Industry news & PR
Give journalists a useful story, original research or informed comment. Earn coverage by contributing something their readers need.
Expert articles & links
Find relevant articles where your expertise, example or resource would add value. Offer a contribution that could earn a brand mention or relevant backlinks.
Profiles & customer reviews
Correct your business listings and invite genuine customer feedback on relevant review platforms. Profiles and reviews serve different purposes.
Your website content
Explain what you sell, who it is for and why it fits a buyer’s needs. Support the explanation with facts and examples.
Technical SEO
Check crawler access, indexing, readable page content and performance. Make useful pages accessible before pursuing more visibility.

A worked example

See how a missing mention becomes a content or outreach decision.

Follow a route-planning software company from a buyer’s question to the cited pages, missing information and recommended changes.

Sources and next steps

Example data

Your businessRouteNest SoftwareDelivery route-planning software for fleet teams Example competitorsFleetPath SoftwareDispatchLane Software

buyers-guide.example/software/comparisonBuying guides & comparisons

Route-planning software for delivery fleets: a buyer’s comparison

What the guide compares: Vehicle limits · Delivery-window planning · Dispatch-system connections

FleetPath SoftwareListed
DispatchLane SoftwareListed
RouteNest SoftwareNot listed

What the example shows
The example answer names FleetPath Software and DispatchLane Software and cites this guide. Both competitors are listed in the guide; RouteNest Software is not.
The next step
Check whether RouteNest Software meets the guide’s published criteria. Send its editor relevant product or service evidence and request consideration for inclusion.
Who makes the change
The author or editor decides what is included.

What to check afterwards

Record any published inclusion or correction, then re-sample the buyer question separately.

Get help with your priorities · Explore Answer Gaps

AEO & GEO consultancy

Know what to publish and where to be mentioned.

Our Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) consultancy identifies the pages to improve, the publications to approach and the business records to correct.

Editorial mentions and digital PR

Review relevant cited sources and plan a useful approach to publishers and editors.

See how it works

Content

Find missing answers, improve existing pages and prepare briefs for your writers.

See how it works

Entity coverage

Find missing or conflicting business records, then decide what to correct or build.

See how it works

See AEO & GEO Consultancy · Learn with your team

Entity coverage

Make your business details consistent.

Your website, company profiles, people and service pages should describe the same business. We review the records, look for gaps and recommend corrections.

Conflicting details
Correct conflicting names, addresses and descriptions.
Structured data and sameAs
Use structured data and sameAs links for genuine business profiles.
Company and review records
Maintain relevant company, review and knowledge-base records.
People and services
Explain who your experts are and which services they provide.

Where the business is recognised

Example records

RouteNest Software

Recognised Not found Not checked Lines show where the check looked. They do not pass authority or ranking.

Business directoryCompany profiles

At the source: Recognised at source
From your website: Not linked
Ownership: Ownership needs review

A listing was found, with the category “Generic business software”. Confirm ownership, then correct it.

See these records as a table

Example records for RouteNest Software
Source	At the source	From your website	Ownership
Wikidata	Not found in this check	Not linked	Unknown
Google Knowledge Graph	Recognised at source	Not linked	Ownership needs review
Company register	Recognised at source	Linked	Confirmed as yours
LinkedIn	Recognised at source	Linked	Confirmed as yours
Business directory	Recognised at source	Not linked	Ownership needs review
Review platform	Recognised at source	Linked	Confirmed as yours
Software reviews	Not checked	Not linked	Unknown

Try the free Entity Check Save your Brand Facts

Try the free Entity Check · Save your Brand Facts

How we work

Find the gap. Decide how to close it.

Start with a question your buyers ask. Compare the answer, your website and its cited sources to identify a useful change.

Your website content

your-business.example/route-planning/

Content brief

Delivery route-planning software

Question: Which route-planning software should a delivery fleet compare?
Audience: Fleet and operations managers
Evidence: Supported vehicle constraints and a delivery-window example
Structure: Short answer, constraints, connections, worked example

Illustrative example

Review the answers
See which brands and sources appear in the questions you check.
Find the gaps
Look for missing content, outdated information and relevant external sources.
Prepare the change
Write a content brief, specify a profile correction or prepare a pitch to an editor. Assign it to the right person.
Check again
Check the updated page or record, then compare later answer samples.

Get help with the plan · Get ongoing support

AI Search Tracking

See the answer behind the numbers.

AI Search Tracking shows which brands are named and which pages are cited in the answers collected for your questions. Read those answers before deciding what to change.

AI Search Tracking

Example data

Answers naming RouteNest Software22 of 91successful samples (24%)

Answers citing your pages13 of 91successful samples

Successful samples91 of 96requested · 5 failed (unknown, not “not named”)

RouteNest Software
FleetPath Software
DispatchLane Software
Named successful samples ÷ successful samples

RouteNest SoftwareYour business 22 / 91
FleetPath SoftwareExample competitor 63 / 91
DispatchLane SoftwareExample competitor 58 / 91

Engine breakdown

Named in successful samples, by engine. ● often (50%+) · ◐ sometimes · ○ not named · — no successful samples
Business	ChatGPT	Claude	Perplexity	Gemini
RouteNest SoftwareYour business
FleetPath SoftwareExample competitor
DispatchLane SoftwareExample competitor

Answer from the week of 20 Oct

Buyer questionWhich route-planning software should a delivery fleet compare?

Engine: Claude
Market: United Kingdom (English)
Collected: 20 Oct 2026 · sample 1 of 3

For delivery fleet teams, buyers often shortlist RouteNest Software. RouteNest Software is often recommended for Dispatch-system connections. Check vehicle limits and Delivery-window planning before choosing.

RouteNest Software is named in this answer.

1Route-planning software for delivery fleets: a buyer’s comparisonBuying guide
URL
buyers-guide.example/software/comparison
Source type
Buying guide
Businesses on the page
FleetPath Software, DispatchLane Software
2Delivery route-planning softwareYour website
URL
your-business.example/route-planning/
Source type
Your website
Businesses on the page
RouteNest Software

Select a week on the chart to open its answers.

See AI Search Tracking · Review Answer Gaps. AI Search Tracking is in the Pro beta. Engine availability varies, and collected answers are samples.

Technical SEO

Make sure crawlers can read your pages.

Technical SEO still matters. We review crawler access, indexing, structured data and page performance, including Core Web Vitals. Fixing these issues helps make your information accessible; it does not guarantee an AI citation.

Read an audit result

Example results

Fix AI search crawlers in robots.txt

Page: https://your-business.example/robots.txt
What was checked: Rules for search, answer and training crawlers, by their documented names.
Recommended review: One search crawler is blocked by a broad rule. Decide whether that is intended; blocking it can remove your pages from that product’s results.

robots.txt (proposed)

User-agent: *
Disallow: /admin/

User-agent: OAI-SearchBot
Allow: /

User-agent: PerplexityBot
Allow: /

Sitemap: https://your-business.example/sitemap.xml

Run an AEO Audit Review AI Crawler Analytics Use the File Generators

An audit finding describes the page checked. It is not a prediction of AI citations.

Free tools

Start with a free check.

Run an AEO Audit, check your entity coverage and save your business details. Use the results yourself or ask us to help with the next steps.

Run a free AEO Audit Join the Pro beta waitlist

The Free account also includes File Generators, AI Crawler Analytics, Tasks & Approvals and your Dashboard. Pro features are on a beta waitlist; no payment is taken.

Who does what

Clear recommendations. Clear responsibilities.

You receive recommendations with a reason, a named deliverable and someone responsible. Choose a review and plan, a part-time AEO lead or training for your team.

Area	What we review	What you receive	Who delivers
AI answers	Questions and available answer data	A review of mentions, sources and gaps	MAXAEO
Content	Missing or outdated answers	Priorities and content briefs	Your writers, or separately quoted support
Business records	Profiles, directories and knowledge bases	Recommended corrections and records to review	The relevant record owner
Mentions and PR	Relevant publications and cited pages	Outreach priorities and briefs	Your PR team, or separately quoted support
Technical SEO	Access, indexing, schema and performance	Recommended website fixes	Your website team
Reporting	Published changes and later answer samples	A progress review and next decisions	MAXAEO with your team

Services

Choose the help your team needs.

Consultancy
AEO & GEO Consultancy
Get a plan for your content, business information and external mentions.
£1,250–£2,500 indicative project fee
Fractional support
Fractional AI Search Lead
Add a part-time AEO specialist to brief your team and review results.
£1,500–£3,000/month indicative fee for around 2–4 days a month
Team training
AEO & GEO Training
Train your team using its own website, questions and examples.
£900–£1,500 indicative workshop fee

Fees shown on the service pages are indicative. We agree the deliverables and fee before starting. Writing, outreach, development and external costs are quoted separately. Talk to MAXAEO

Contact

Tell us what you need help with.

Send your website and a short description of what you want to improve. We will reply by email and discuss the next step.

AEO & GEO

Questions

What is GEO?
Generative Engine Optimization helps a business appear accurately in AI-generated answers and earn relevant mentions and citations. It includes useful website content, accurate business information, technical SEO and relevant mentions across the web.
What is AEO?
Answer Engine Optimization helps make information clear and accessible for systems that provide answers. It includes answering useful questions directly, supporting claims and organising pages so people and machines can understand them.
Does this replace SEO?
No. Crawling, indexing, useful content and authority still matter. AEO and GEO add a focus on how information appears in generated answers.
Can you help with writing, outreach and website changes?
Yes. We can quote for writing, publisher outreach and website changes alongside consultancy. The initial review includes recommendations and a plan. A fractional lead briefs and supports your existing team; training develops their skills.
Can I use the tools without hiring you?
Yes. The Free tools require an account. Pro features are currently a beta waitlist and take no payment.
Can you guarantee mentions or rankings?
No. We commit to agreed deliverables. AI engines decide which businesses to mention, and publishers decide what to include.
How do you measure progress?
We record the content published, profiles corrected and mentions earned, then compare AI mentions and citations across the same questions, engines and markets. We also review available search and referral data. These comparisons show progress, but cannot isolate the effect of a single change.

Articles

Learn about AEO and GEO.

Practical articles on AI search, content, entity coverage and measurement.

Get found when buyers ask AI.

Build your presence where it matters.

Buying guides & comparisons

Industry news & PR

Expert articles & links

Profiles & customer reviews

Your website content

Technical SEO

See how a missing mention becomes a content or outreach decision.

Know what to publish and where to be mentioned.

Editorial mentions and digital PR

Content

Entity coverage

Make your business details consistent.

Conflicting details

Structured data and sameAs

Company and review records

People and services

Find the gap. Decide how to close it.

Review the answers

Find the gaps

Prepare the change

Check again

See the answer behind the numbers.

Make sure crawlers can read your pages.

Start with a free check.

Clear recommendations. Clear responsibilities.

Choose the help your team needs.

AEO & GEO Consultancy

Fractional AI Search Lead

AEO & GEO Training

Tell us what you need help with.

Questions

What is GEO?

What is AEO?

Does this replace SEO?

Can you help with writing, outreach and website changes?

Can I use the tools without hiring you?

Can you guarantee mentions or rankings?

How do you measure progress?

Learn about AEO and GEO.

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