GEO & AEO consultancy

Build AI Visibility Get ChatGPT and AI Search to Mention Your Brand

We help AI search find, verify and recommend your business through better content, credible brand mentions and consistent entity information. Get a prioritised plan for what to change, where to build authority and who will deliver it.

Visibility across

  • ChatGPT
  • AI Overviews
  • Perplexity
  • Gemini
  • Claude
  • Grok
Illustrative example Asked in ChatGPT

“Which accountants do UK tech startups recommend for R&D tax credits?”

Startups often mention Northcrest and Lumen Ledger for R&D tax claims and fundraising support. Look for a specialist who explains eligibility clearly, and check that their listings are current.

Comparison article startup-finance-guide.example

Best accountants for UK startups in 2026

  1. Northcrest R&D tax, fundraising
  2. Lumen Ledger SaaS specialists
  3. Barrow Tax Seed-stage packages
  4. Your firm not listed
External presence
Your website yourfirm.example/services

Services

  • Bookkeeping and payroll
  • Year-end accounts
  • No page answers “R&D tax credits for startups”
Owned content
Business directory directory.example/yourfirm

Your firm: listing

Address
12 Old Street (closed) 48 Mill Lane
Specialism
General accounting Startup & R&D tax
Entity consistency
Sample plan What the engagement produces
FindingActionPriority
Missing from a cited listEditorial pitch with a case studyHigh
No answer page for the questionContent brief, then publishHigh
Directory profile outdatedCorrect profile, align schemaMedium

Owners agreed with your team. Next check: ask the same questions again in six weeks.

AI answer Asked in ChatGPT

Sources the answer reads

  1. 1 Comparison article

    Best accountants for UK startups

    • Northcrest
    • Lumen Ledger
    • Barrow Tax
    • Your firm · not listedYour firm · added
  2. 2 Your website

    yourfirm.example

    No page answers “R&D tax credits for startups” New page: R&D tax credits for startups

  3. 3 Directory profile

    Your firm: listing

    Specialism: General accounting Specialism: Startup & R&D tax

The answer only repeats its sources. Your firm isn’t in them, so it isn’t in the answer. Fix the sources, and the next answer names you.

AI search optimization

Be everywhere that matters.

AI answers are assembled from what the web already says about you. Mentions. Sources. Connections. We map where the answers in your category come from, then build your presence in those places.

Lists and comparisons
startup-finance-guide.example/best-accountants

Comparison article

Best accountants for UK startups in 2026

  1. 1NorthcrestR&D tax, fundraising
  2. 2Lumen LedgerSaaS specialists
  3. 3Barrow TaxSeed-stage packages
  4. 4Your firmnot listed
Illustrative example
Digital PR and news
regional-business-news.example

Industry news

Five firms helping startups claim R&D relief

“…Northcrest says claim volumes rose sharply this year, while Lumen Ledger points to new eligibility checks…”

Your firm: not mentioned

Illustrative example
Mentions and links
founders-weekly.example/r-and-d-claims

Industry blog

How we halved the time on our R&D claim

“…our adviser at Lumen Ledger walked us through what counts as qualifying spend…”

  • Links tolumenledger.example
  • Your firmno mention, no link
Illustrative example
Profiles and reviews
reviews-directory.example/accountants/startups

Review platform

Top-rated startup accountants

  • Northcrest★ 4.8 · 126 reviews
  • Lumen Ledger★ 4.6 · 89 reviews
  • Your firmNo profile
Illustrative example
Owned answers
yourfirm.example/services

Your website

R&D tax services

  • “Can a pre-revenue startup claim?”Not answered
  • “How long does a claim take?”Not answered
  • “What does it cost?”Answered
Illustrative example
Crawlable pages
yourfirm.example/guides

Crawl and archive check

Can AI systems find and keep your pages?

  • robots.txt for AI crawlersAllowed
  • Text in initial HTMLMissing
  • In Common CrawlNot captured
Illustrative example
  • Lists and comparisons

    A place in the best-of lists and comparison pages that answer engines already cite for your category.

  • Digital PR and news

    Relevant coverage that gives AI engines independent sources to reference when they describe you.

  • Authoritative mentions and links

    Editorial mentions and links from relevant, high-authority sites in your space.

  • Profiles, reviews and directories

    Accurate, consistent profiles on the platforms answer engines check before they recommend anyone.

  • Owned answers

    Pages on your own site that answer the questions buyers ask, with evidence AI can extract and cite.

  • Crawlable, archivable pages

    Pages that are easy to discover and archive, including by sampled web archives such as Common Crawl.

Start with the evidence. The free AEO audit checks your homepage foundations, and the entity coverage check shows which profiles and knowledge bases recognise you. When you want the gaps closed, an AEO/GEO consultancy diagnostic turns them into a 90-day plan.

Why it matters now

Give AI more reasons to recommend you.

Your buyers can meet your brand inside an answer before they reach your website. Make what they find accurate, credible and worth citing.

68%
Google searches end without a click
U.S. desktop and mobile browser searches increasingly finish without a website visit.
SparkToro / Similarweb, June 2026 Measured Jan–Apr 2026; excludes the Google mobile app.
10.5%
Fewer organic visits across 54 businesses
Organic sessions fell across a client portfolio spanning 19 industries.
Brainlabs, September 2026 Jan–Aug 2025 vs Sep 2025–Apr 2026. A portfolio decline, not all attributable to AI.
53%
Higher revenue per visit from AI referrals
AI-referred shoppers generated more revenue per visit than other visitors to U.S. retail sites.
Adobe Digital Insights, August 2026 July 2026 data, report p. 12.
52%
Lower click-through at position one
The top organic result drew far fewer clicks on results pages with an AI Overview.
Advanced Web Ranking, September 2026 July 2026 U.S. desktop: 9.69% vs 20.02% benchmark CTR.

AI visibility services

GEO & AEO consultancy that builds AI visibility.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) connect your content, technical SEO and authority across the web. We find the gaps and turn them into a practical plan for your team.

Brand mentions, links & digital PR

Identify the publications and lists AI already cites in your category, with a credible approach to getting included.

What you get

Priority publications, cited lists and an editorial outreach plan

See how it works

Content for AI answers

Turn the questions buyers ask into clear, citable pages, using Answer Engine Optimization your team knows how to write.

What you get

Answer Engine Optimization priorities and content briefs

See how it works

Entity visibility & trusted-source coverage

Find conflicting records across the knowledge graph, profiles and directories, and build one consistent, verifiable identity.

What you get

Trusted-source coverage, missing entity records and a prioritised action plan

See how it works

Entity visibility

One business. A connected web.

Your website, public profiles, people and service pages should describe the same business consistently, and you should be recognised across the trusted sources in your market. We compare those records, find the gaps and conflicts, and prioritise what to fix and build next.

Entity consistency
3 records compared

Identity check

Is it the same business everywhere?

  • Your websiteStartup & R&D tax · Mill Lane
  • LinkedIn pageGeneral accounting
  • Directory listingOld Street (closed)
Illustrative example
  • Entity discrepancy record

    Where your name, description, people, services or locations conflict across the web, and what to fix first.

  • Structured data and sameAs

    Organization and Person schema recommendations, with sameAs references only to profiles that genuinely identify you.

  • Profiles, reviews and public records

    The review platforms, directories and knowledge bases worth maintaining, including Wikidata or Wikipedia only where you are eligible.

  • People and services as entities

    Clear, separate pages and markup for your experts and services, connected by the right relationships.

See where you stand. Our free entity check shows where your business is recognised across knowledge bases and linked profiles, and where coverage is missing. Then save approved brand facts so later checks and drafts describe you the same way.

The method

Find the gap. Do the work.

We run the prompts your buyers ask across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude, and record which brands get mentioned and which sources get cited. Then we choose the work that closes the gap.

Owned content
yourfirm.example/r-and-d-tax

Content brief

R&D tax credits for startups: what qualifies?

Question
Can a pre-revenue startup claim?
Audience
Founders, finance leads
Evidence
HMRC guidance, two client examples
Structure
Short answer, eligibility, timeline, worked example
Illustrative example
  1. Prompt and source baseline

    Who is mentioned, who is cited, and which pages those answers draw on, for the questions that matter to your pipeline.

  2. Gap analysis

    Content-gap briefs for the topics competitors win on, plus a shortlist of the publishers, lists and posts that keep surfacing.

  3. Close it, two ways

    Build the better page on your own site, and request inclusion in the articles and lists AI already cites through genuine editorial outreach.

  4. Review and maintain

    A prioritised backlog: re-test prompts, refresh evidence and choose the next useful action.

How engagements work. MAXAEO is a consultancy. We diagnose, prioritise and brief, and work alongside your team. Start with a fixed-scope diagnostic and 90-day plan, add a fractional AEO/GEO lead for ongoing direction, or train your team to deliver it. Writing, outreach, digital PR and technical delivery are scoped separately, so you always know who implements what.

Measurement

Where you're cited. Where you're missing.

We track the prompts your buyers ask across ChatGPT, Google AI Overviews, Perplexity, Gemini and Claude: who gets mentioned, who gets cited, and which sources the answers draw on. That data is the source of every recommendation, and it shows you what has moved.

AI visibility tracker Illustrative example yourfirm.example · Last 90 days · 120 prompts · 5 engines

Mentioned in answers

18%leader 33%

Cited as a source

9%▲ 4 pts

Share of voice

14%▲ from 5%leader 31%

Avg. position when named

3.2▲ from 4.6

Share of voice by week

  • Your firm
  • Northcrest
  • Lumen Ledger

Work starts

Mention rate by engine

  • You
  • Leader
  • ChatGPT 22%
  • AI Overviews 15%
  • Perplexity 25%
  • Gemini 12%
  • Claude 16%

Sources AI cites most in your category

This becomes your work plan

SourceTypeCitationsYouNext action
startup-finance-guide.exampleList 34Not listedPitch for inclusion →
reviews-directory.exampleReviews 21No profileClaim profile →
regional-business-news.exampleNews 12Not mentionedPR comment →
founders-weekly.exampleBlog 9Competitor linkedOffer a guide →
yourfirm.exampleYour site 4CitedAdd 2 answers →
Illustrative example data. Each engine runs the same 120 buyer prompts weekly; the headline mention rate is the average of the five engines.

Want to see the answers yourself? AI answer tracking is in the Pro beta: sampled answers from ChatGPT, Gemini, Google AI Mode and Perplexity, with question-level guidance and your work marked on the trend charts. Samples are samples: each page says what has been tested.

Technical foundations

Be verifiable. Be unstoppable.

Technical SEO still matters. Fast, crawlable, well-structured pages are the foundation every other signal builds on. We review indexability, Core Web Vitals and structured data alongside your off-site evidence, then keep it maintained as the answers change.

Technical foundations
yourfirm.example/services

Technical check

Can crawlers read the answer?

  • Crawl accessAllowed
  • Answer in initial HTMLMissing
  • Largest Contentful Paint3.9s
  • Organization schemaPresent
Illustrative example

Check yours free. The AEO audit runs about 40 checks on your homepage, AI crawler logs show which bots reach your pages and which get errors, and the file generators and validators help you fix robots.txt, llms.txt and schema.

Tools & platform

Start free. Grow into the platform.

Run the checks yourself, keep the evidence, and move the work through review. Free tools need an account; the rest of the platform is a Pro beta you can join today.

Check your foundations

Find access, structure and identity gaps.

Understand AI answers

Inspect the answers collected for your buying questions.

Make improvements

Use evidence and approved facts to prepare the work.

Report and connect

Bring checks, activity and connections together.

Free means free. The free tools need an account so your reports and approved facts are saved. Pro is a beta waitlist: no payment is taken, and each feature page says exactly what has and hasn’t been tested.

Why MAXAEO

Not just tracking. The next right action.

We connect content, technical SEO, brand mentions and entity coverage across trusted sources in one evidence-led plan. Every recommendation points to a source, a priority and an owner, and delivery is agreed around your team.

Typical scope of visibility trackers, content agencies and MAXAEO
WorkVisibility trackers Content agencies MAXAEO
Track prompts, mentions and citationsCorePartlyCore
Find the sources answers draw onPartlyPartlyCore
Content built for AI answersNot usuallyCoreCore
Entity and knowledge graphNot usuallyNot usuallyCore
Profiles, directories and sameAsNot usuallyNot usuallyCore
Lists, mentions and digital PRNot usuallyPartlyCore
Core Partly Not usually Typical scope. Writing, outreach and digital PR are delivered with your team or trusted partners.

Consultancy & training

Three ways to work with MAXAEO.

A fixed-scope diagnostic when you need a plan, senior direction when you need an owner, and practical training when your team will do the work.

  • Consultancy · fixed-scope project

    AEO/GEO consultancy

    A scoped diagnostic and practical action plan for your business.

    £1,250–£2,500 indicative fixed project fee

  • Fractional leadership · agreed monthly scope

    Fractional AEO/GEO lead

    Defined monthly capacity to direct and review your AI search programme.

    £1,500–£3,000/month indicative fee for roughly 2–4 days of agreed capacity

  • Team training · tailored workshop

    AEO/GEO team training

    A tailored working session with practical outputs for your team.

    £900–£1,500 indicative fee for a remote half-day workshop with agreed preparation

Fees are indicative. Scope and the final fee are agreed before any work starts; writing, development, outreach and placement costs are quoted separately. You don’t need a MAXAEO account to ask us about your priorities.

Let's talk

Discuss your visibility

Tell us your website and what you'd like to improve. We'll read it properly and reply by email with honest next steps, including whether we're the right fit.

GEO & AEO FAQs

Frequently asked questions.

Key things to know about GEO, AEO and how MAXAEO works.

  • What is Generative Engine Optimization (GEO)?

    Generative Engine Optimization (GEO) improves how your brand and content can be found, understood and cited in AI-generated answers. It brings together useful content, technical SEO, structured data and credible mentions across the web.

  • How is AEO different from classic SEO?

    Answer Engine Optimization (AEO) structures content and data so AI answer engines can extract, cite and recommend it. Classic SEO aims for ranked links; AEO aims to be used inside the answer. Both rely on the same technical SEO and authority.

  • What does a GEO & AEO audit include?

    A baseline of the prompts your buyers ask and the sources AI answers draw on, your entity and profile coverage, content gaps and technical access. You get a prioritised plan with an owner for each action. See the AEO/GEO consultancy diagnostic for scope and indicative fees. Writing, outreach, digital PR and technical delivery are scoped separately.

  • How does MAXAEO measure success?

    We re-run a defined set of buyer prompts across the major AI engines and record mentions, citations and the sources the answers draw on, alongside enquiries from AI referrals. You see what moved and what to do next.

  • Can I try the tools myself?

    Yes. The AEO audit, entity coverage check, fix pack and file generators are free with an account. AI answer tracking and the other Pro features are a beta waitlist, and no payment is taken.

  • Will you work with my competitors?

    Every strategy is built around your business, your competitors and your buyers' prompts. If we see a conflict of interest, we'll raise it before we start.

  • How soon can I see results?

    It depends on your current authority footprint and how quickly changes are implemented. We set expectations in the scope and re-test the same prompts so you can see what has moved. Results are never guaranteed, but the work compounds.

  • Do you work internationally?

    Yes. Our methodology covers all English-speaking markets and can be configured for multilingual GEO campaigns.

Insights

AI visibility research.

Ongoing research on AI search, GEO and how brands earn trust as the answer.

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