Customer segments

Customer segmentation is the process of dividing a customer base into groups of individuals that are similar in specific ways relevant to marketing, such as age, gender, interests, and spending habits. Companies employing customer segmentation operate under the fact that every customer is different and that their marketing efforts would be better served if they target specific, smaller groups with messages that those consumers would find relevant and lead them to buy something.

Customer segmentation is a key component of any successful marketing strategy, as it allows you to create more targeted and effective campaigns.