Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is the strategic discipline of influencing how AI models perceive and represent your brand within their synthesized, narrative answers. While AEO targets simple questions, GEO aims to ensure your brand is recommended for complex, comparative, or "best of" queries.

GEO is about building algorithmic trust across a broad ecosystem of sources. Its goal is to position your brand as the authoritative and preferred solution in the AI's "mind," making it a critical component of long-term brand management. Our GEO Playbook for AI Visibility provides a deeper strategic framework.

GEO is a key component of any successful AIO strategy, as it can help to improve the visibility and reputation of your brand in the age of AI.