Total Addressable Market (TAM)

TAM is a measure of the total market demand for a product or service. It represents the maximum amount of revenue a company could generate if it were to capture 100% of the market.

Understanding your TAM is essential for assessing the long-term growth potential of your business.

TAM is a key component of any successful business strategy, as it can help to ensure that you are able to meet the needs of your customers.