AEO & GEO Insights

Your SEO is working, but leads are down. This guide for B2B leaders explains the strategic difference between Answer Engine Optimization (AEO) and traditional SEO, and why your marketing funnel is now incomplete.

Your guide to the new language of search. This definitive B2B glossary explains Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and other critical terms for mastering AI visibility.

Your B2B strategy is outdated if it only targets traditional search. Learn the 5 critical differences between AI and traditional search and how they impact your marketing funnel, metrics, and ROI.