Answer Engine Optimization (AEO)

Answer Engine Optimization (AEO) is the tactical practice of structuring your content to be the direct, factual answer to a specific question. Its primary goal is to win "position zero" by being featured in Google's answer boxes, featured snippets, and voice search responses.

For B2B leaders, AEO is about capturing high-intent, informational queries. It is a foundational, technical discipline that ensures your content is machine-readable and easily extractable for when a user asks a simple "what is" or "how to" question.

AEO is a key component of a broader AI Optimization (AIO) strategy, which also includes Generative Engine Optimization (GEO).