Black-hat SEO

Black-hat SEO refers to a set of practices that are used to increase a site or page's rank in search engines through means that violate the search engines' terms of service. The term "black hat" originated in Western movies to distinguish the "bad guys" from the "good guys," who wore white hats.

Black-hat SEO is a risky strategy, as it can result in penalties from search engines, including a complete ban from the search results.