Brand

A brand is the overall perception, identity, and reputation of a company, product, or service in the mind of the consumer. It is more than just a name or logo; it is the sum of all experiences and associations a person has with the entity, including its values, messaging, and customer service. Strong brands build trust, command loyalty, and can create significant financial value. All other "brand-" related terms (brand marketing, brand value, etc.) stem from this core concept.

A brand is a key component of any successful marketing strategy, as it can help to build a strong and lasting brand.