Buyer Persona (or Customer Avatar)

A buyer persona is a research-based profile that depicts a target customer. Personas describe who your ideal customers are, what their days are like, the challenges they face, and how they make decisions.

In the context of AIO, understanding your buyer persona is critical for creating content that answers their specific questions and addresses their pain points in a way that resonates with their needs and goals.

Buyer personas are a key component of any successful marketing strategy, as they allow you to create more targeted and effective campaigns.