Buying Intent

Buying intent is the measure of a user's readiness to make a purchase. It is often categorized into different stages, from initial awareness to active consideration and final decision.

Understanding buying intent is crucial for creating content that aligns with the user's stage in the buyer's journey. High-intent queries often include terms like "pricing," "reviews," or "comparison," and are valuable targets for AEO and GEO efforts.

Buying intent is a key component of any successful marketing strategy, as it allows you to create more targeted and effective campaigns.