Campaign

A marketing campaign is a coordinated series of strategic efforts designed to promote a specific company goal, such as raising awareness of a new product, generating leads, or driving sales. A campaign has a defined start and end date, a specific target audience, and measurable outcomes (KPIs). It typically involves a mix of different marketing channels and tactics (e.g., email, social media, paid ads, content) working together under a unified message.

A campaign is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.