Canonical URL

A canonical URL is the URL of the page that Google thinks is most representative from a set of duplicate pages. For example, if you have URLs for the same page (e.g., example.com?dress=1234 and example.com/dresses/1234), Google chooses one as canonical.

Canonical URLs are a key component of any successful SEO strategy, as they can help to prevent duplicate content issues and improve the ranking of your website in search results.