Clickbait

Clickbait is a pejorative term for web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks. Clickbait headlines typically aim to exploit the "curiosity gap", providing just enough information to make the reader curious, but not enough to satisfy their curiosity without clicking through to the linked content.

Clickbait is a key component of any successful social media strategy, as it can help to increase the reach and visibility of your content.