Clickstream data

Clickstream data is the record of a user's activity on the internet, including every website and every page of every website that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives.

Clickstream data is a key component of any successful marketing strategy, as it allows you to make more informed decisions about your website and your marketing campaigns.