CTA: call-to-action

A call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.

CTAs are a key component of any successful marketing strategy, as they can help to improve the conversion rate of your website and your marketing campaigns.