Data

Data refers to the distinct pieces of information that are collected, stored, and processed by computer systems. In the context of AI and marketing, data is the fundamental raw material from which insights are derived and intelligence is built. It can be structured (like in a database) or unstructured (like text, images, and social media posts). The quality, quantity, and diversity of data are critical for training effective AI models and for making informed business decisions.

Data is a key component of any successful AI strategy, as it can help to solve a wide range of problems.