GlossaryDecision phase
Decision phase
The decision stage is the third and final stage of the buyer's journey. In this stage, the buyer has decided on their solution strategy, method, or approach. They are compiling a list of all available vendors and products in their given solution strategy. They are looking for the best deal.
The decision stage is a key component of any successful marketing strategy, as it is the final step in the process of converting a prospect into a customer.