GlossaryDwell time

Dwell time

Dwell time is the length of time a person spends looking at a webpage after they've clicked a link on a SERP, but before clicking back to the SERP. It is a user behavior metric that can be used to measure the quality of a webpage.

Dwell time is a key component of any successful SEO strategy, as it can have a significant impact on the ranking of your website in search results.