Exact match keywords

An exact match keyword is a keyword that will only trigger your ad if the user's search query is an exact match for the keyword. This is the most restrictive type of keyword matching, but it can also be the most effective, as it allows you to target users who are looking for exactly what you have to offer.

Exact match keywords are a key component of any successful PPC strategy, as they can help to improve the ROI of your advertising efforts.