Ideal Customer Profile (ICP)

An ICP is a detailed description of the type of company that would benefit the most from your product or service. It includes firmographic data such as industry, company size, and revenue, as well as qualitative information about the company's goals, challenges, and values.

A well-defined ICP is the foundation of an effective account-based marketing strategy and helps to ensure that marketing and sales efforts are focused on the most valuable prospects.

ICPs are a key component of any successful marketing strategy, as they can help to improve the ROI of your marketing efforts.