Keyword

A keyword is a specific word or phrase that users enter into a search engine when looking for information. It represents the core topic of a user's query and serves as the fundamental link between user intent and the content designed to satisfy it. In SEO and digital marketing, keywords are the primary targets for content optimization. Businesses conduct keyword research to understand what their audience is looking for and strategically incorporate these terms into their website content, metadata, and marketing campaigns to attract relevant organic traffic. Keywords are often categorized by length (e.g., short-tail vs. long-tail), user intent (e.g., informational, commercial, transactional), and brand association.

Keywords are a key component of any successful SEO strategy, as they can help to improve the ranking of your website in search results.