Lead

A lead is any person or organization that has indicated an interest in a company's product or service in some way. This interest can be shown by actions like sharing contact information, downloading a resource, or starting a free trial. Leads are the lifeblood of most B2B and many B2C sales processes. Once captured, leads are typically nurtured and qualified (e.g., into an MQL or SQL) until they are ready to be engaged by a sales team.

A lead is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.