GlossaryLink building

Link building

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

Link building is a key component of any successful SEO strategy, as it can help to improve the ranking of your website in search results.