GlossaryMarketing

Marketing

Marketing is the comprehensive process of identifying, anticipating, and satisfying customer needs and wants profitably. It encompasses all the activities a company undertakes to promote the buying or selling of a product or service. This includes market research, advertising, sales, public relations, and distribution. Its primary goal is to attract and retain customers by creating, communicating, and delivering value.

Marketing is a key component of any successful business strategy, as it can help to ensure that you are able to meet the needs of your customers.