Marketing Funnel

A marketing funnel is a model used to visualize the theoretical customer journey from their first point of awareness with a brand to their eventual conversion or purchase. The funnel is typically divided into stages, such as top-of-funnel (Awareness), middle-of-funnel (Consideration/Evaluation), and bottom-of-funnel (Conversion/Decision). By understanding this process, marketers can create targeted strategies and content appropriate for each stage to guide potential customers toward a purchase.

A marketing funnel is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.