Organic Search

Organic search refers to the unpaid, natural listings on a search engine results page (SERP) that the search engine's algorithm has determined are the most relevant for a given query. The traffic that comes to a website from users clicking on these organic listings is called "organic traffic." This is distinct from paid search results (ads), which are typically displayed at the top or bottom of the page.

Organic search is a key component of any successful SEO strategy, as it can help to improve the ranking of your website in search results.