PPA: pay-per-action

Pay-per-action (PPA) is a type of online advertising where advertisers only pay when a specific action is completed, such as a sale, a lead, or a click. This is in contrast to traditional advertising, where advertisers pay for impressions, regardless of whether or not the ad is clicked.

PPA is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.