Serviceable Addressable Market (SAM)

SAM is a subset of the Total Addressable Market (TAM) that a company can realistically target with its products or services. It takes into account factors such as geographical limitations, regulatory restrictions, and the company's current capabilities.

Understanding your SAM is essential for developing a realistic and effective go-to-market strategy.

SAM is a key component of any successful business strategy, as it can help to ensure that you are able to meet the needs of your customers.