GlossarySearch Engine

Search Engine

A search engine is a sophisticated software system designed to carry out web searches. It systematically finds and catalogs information on the internet by using automated programs (known as spiders, crawlers, or bots) to discover and index content from websites. When a user enters a query, the search engine’s complex algorithms sift through its massive index to identify, rank, and display the most relevant and authoritative pages on a search engine results page (SERP). Major examples include Google, Bing, and DuckDuckGo.

Search engines are a key component of any successful SEO strategy, as they can have a significant impact on the ranking of your website in search results.