Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the strategic discipline of increasing the quantity and quality of traffic to a website from search engines through organic (non-paid) results. It is a multi-faceted practice that encompasses technical optimization (improving a site's infrastructure for crawling and indexing), on-page optimization (creating high-quality, relevant content targeted to specific keywords), and off-page optimization (building a site's authority and reputation through backlinks and other external signals). The ultimate goal of SEO is to improve a website's visibility on the search engine results page (SERP), making it easier for potential customers to find the site when they are actively searching for relevant information, products, or services.

SEO is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.