SERP features

SERP features are any result on a Google search engine results page (SERP) that is not a traditional organic result. The most common SERP features are rich snippets, which add a visual layer to an existing result (e.g., review stars for product ratings), and paid results (e.g., Google Ads or Google Shopping).

SERP features are a key component of any successful SEO strategy, as they can help to improve the visibility and click-through rate of your website.