SERP: search engine results page

A search engine results page (SERP) is the page displayed by a web search engine in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the page may also contain other results such as advertisements.

A SERP is a key component of any successful SEO strategy, as it can have a significant impact on the ranking of your website in search results.