Serviceable Obtainable Market (SOM)

SOM is the most realistic measure of a company's short-term market potential. It is the portion of the SAM that a company can realistically capture, taking into account its current market share, competitive landscape, and available resources.

SOM is a key metric for setting realistic sales and marketing goals.

SOM is a key component of any successful business strategy, as it can help to ensure that you are able to meet the needs of your customers.