Target Audience

A target audience is a specific group of people identified as the intended recipients for a particular marketing message or product. This group is defined by shared characteristics, such as demographics (age, location, gender), psychographics (interests, values, lifestyles), and behavioral traits (purchase history, online activity). Defining a clear target audience is a foundational step in any marketing strategy, as it ensures that messaging is relevant and resources are not wasted on uninterested parties.

A target audience is a key component of any successful marketing strategy, as it can help to improve the ROI of your marketing efforts.