User intent

User intent is the "why" behind a search query. Understanding the user's intent is crucial for creating content that meets their needs and expectations.

The four main types of search intent are:

• Informational: The user is looking for information.
• Navigational: The user wants to go to a specific website.
• Commercial: The user is researching a product or service with the intent to buy.
• Transactional: The user wants to complete a purchase.

User intent is a key component of any successful SEO strategy, as it can help to improve the ranking of your website in search results.