White-hat SEO

White-hat SEO refers to the use of optimization strategies, techniques and tactics that focus on a human audience opposed to a search engine and completely follows search engine rules and policies. For example, a website that is optimized for search engines, yet focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices.

White-hat SEO is a key component of any successful SEO strategy, as it can help to improve the ranking of your website in search results.