YMYL: your money or your life

YMYL is an acronym that stands for "Your Money or Your Life." It is a term that is used to describe pages that could have a significant impact on a person's life, such as pages that provide financial advice or medical information. These pages are held to a higher standard by Google, and they are more likely to be penalized if they contain inaccurate or misleading information.

YMYL is a key component of any successful SEO strategy, as it can have a significant impact on the ranking of your website in search results.