Zero-click Search

A zero-click search is a search query that is answered directly on the search engine results page, without the user needing to click on any of the organic results. This is often the case for simple, factual queries where the answer can be displayed in a featured snippet or knowledge panel.

The rise of zero-click searches has made it more important than ever for businesses to optimize their content for AEO, as being the source of the answer is now more valuable than simply ranking in the top position.

Zero-click searches are a key component of any successful SEO strategy, as they can help to improve the visibility and click-through rate of your website.