GlossaryZero-to-one problem

Zero-to-one problem

The zero-to-one problem is the challenge of creating something new. This is in contrast to the one-to-n problem, which is the challenge of scaling something that already exists. The zero-to-one problem is a key challenge in entrepreneurship, as it requires a great deal of creativity and innovation.

The zero-to-one problem is a key component of any successful business strategy, as it can help to ensure that you are able to meet the needs of your customers.