Question 1

What is Schema Markup in simple terms?

Accepted Answer

Schema Markup is a form of code added to your website that translates your content into a simple, structured format that AI and search engines can understand perfectly. Think of it as creating a clear 'fact sheet' about your page's content for machines.

Question 2

Why is Schema essential for a B2B AI strategy?

Accepted Answer

It is essential because AI models often misinterpret unstructured content, leading to factual errors about your products or services. Schema provides a set of verifiable facts, which is the most powerful tool for ensuring your brand is represented accurately and authoritatively in AI-generated answers.

Question 3

Does Schema Markup replace the need for high-quality content?

Accepted Answer

No, it enhances it. High-quality content is crucial for engaging human users and demonstrating expertise. Schema Markup works in the background to ensure that the key facts and relationships within that great content are understood with perfect clarity by AI, maximizing the impact of your content investment.

Question 4

What is Generative Engine Optimization (GEO)?

Accepted Answer

GEO is the science of making your brand the definitive source cited and summarized by AI engines (Google AI, ChatGPT, Perplexity, etc.). It's about engineering content and authority for answer-level selection, not just keyword ranking.

Question 5

What is Answer Engine Optimization (AEO)?

Accepted Answer

AEO focuses on structuring content and data for extraction, citation, and recommendation by AI-based answer engines—not just blue links.

Question 6

How is AEO different from classic SEO?

Accepted Answer

AEO (Answer Engine Optimization) focuses on structuring content and data for extraction, citation, and recommendation by AI-based answer engines—not just blue links.

Question 7

How does MAXAEO measure success?

Accepted Answer

We track your share of answer citations, AI references, and resulting inbound pipeline. Our dashboard shows exactly where you're cited—and where your competitors are vulnerable.

Question 8

Will you work with my competitors?

Accepted Answer

No—first-mover clients receive exclusivity in their sector. We guarantee all strategies are tailored for your business alone.

Question 9

How soon can I see results?

Accepted Answer

Depending on your current authority footprint, early AI answer citations and improved authority signals typically appear within one quarter. Ongoing improvement compounds over time.

Question 10

Do you work internationally?

Accepted Answer

Yes. Our methodology covers all English-speaking markets and can be configured for multilingual GEO campaigns.

Tag: brand-management

Generative Engine Optimization (GEO): The New Rules of AI Visibility